We offer these products and services for clients doing business in Russia:
CREST – As the industry’s gold standard for online market research information, Consumer Reports on Eating Share Trends (CREST®) offers insight on consumer purchases of commercially-prepared meals. It tracks purchases at restaurants, cafes, bars, canteens, and other eating places, covering market size, structure, performance of key operators, consumer habits and preferences, and categories consumed. CREST has been active in Russia since 2012.
Our Consumer Tracking Service provides unparalleled depth and breadth of information on the sports/active apparel and footwear market in Russia. The service launched in 2011. Leading global companies rely on us for a total view of the market, including details about who is buying what, and where, how, and why they are buying it.
Russia Consumer Study 2013 – NPD’s toy industry analysts explore consumer behavior, retail structure, preferred brands, and share of toy spending on children in this rapidly growing market. The study asks parents about their toy purchases and their children’s toy preferences.
Latest Press Releases
Convenience and Value Drive Double-Digit Visit Growth at Foodservice Lunch in Russia
More Lunch Visits to Quick Service Restaurants, Work and University Canteens Moscow, (August 26, 2014) — Convenience and deals/discounts are among the reasons lunch visits to restaurants and other fo....
Visits to Restaurant Chains Dominate Russian Foodservice Market, Reports NPD
Loyalty from younger consumers helps drive chain traffic growth Moscow, 16 July 2014 - Visits to major restaurant chains increased by 9 percent in year ending March 2014 compared to a 4 percent incre....
ABOUT THE NPD GROUP, INC.
The NPD Group provides global information and advisory services to drive better business decisions. Our products and solutions include tracking services, analytic solutions, and advisory services. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Practice areas include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, and video games.
We are headquartered in Port Washington, NY, with offices in nearly 30 cities around the world. Our presence spans the Americas, Europe, Asia, and Australia. More than 12 million surveys annually tell us where consumers shop, what they buy, and how much they pay. Over 900 retailers provide us with point-of-sale information.