Liquid Data Go
For emerging companies with big ambitions
You don’t need the budget of the greatest brands to start operating like one.
Unlock business growth with Liquid Data Go™, the new data, reporting, and insight platform from Circana, exclusively for emerging to midsize CPG businesses with big ambitions.
Tracking
Liquid Data Go provides emerging and mid-market brands with 15% more market measurement coverage than our nearest competitor for a complete picture of sales and share tracking.
Your subscription to Liquid Data Go unlocks access to on-demand and unlimited reporting stories, no matter how many times you need to check a month.
Insights
With intuitive reporting, visualizations, and access to key insights, Liquid Data Go is fully integrated and natively built on Circana’s industry-leading business intelligence and visualization solution, Unify+.
Understanding how key sales, distribution, pricing, promotion, and consumer measures are impacting your business across channels and retailers has never been faster.
Impact
Simple and cost-effective set of packages that access Circana’s best in-class data assets that grows as your needs grow.
Setup your team for success with data-driven decisions and an insights platform designed to meet your growth objectives.
Accessible. Empowering.
Choose the right Liquid Data Go package to level up and beat your competition
Base Package
Standard
Dashboard Reporting
(Scan POS KPIs)
- 1 Category
- 1 Viewer License
- Monthly Updates
Base Package
Advanced
Dashboard Reporting,
Guided Stories
- 1 Category
- 5 Viewer License
- Monthly Updates
Base Package
Creator
Custom Aggregates,
Adhoc Templates
- 1 Category
- 5 Viewer License
- Monthly Updates
- Weekly updates available via ad-hoc templates
Add-on Package Options
Premium
An On-Demand Menu of Single Solution Stories.
- Scan Panel
- E-Commerce Measurement
- Receipt Panel
- Grow Distribution
- Price Elasticity
- Media Audiences
- Shopper Loyalty
Not sure what’s right for you? We can help
Clients Success Makes Us Complete
Join the more than 7,000 of the world’s leading CPG and Retail brands who already work with Circana to turn complexity into clarity.
What we needed was the ability to measure the Covid response, and Circana’s Monthly Sensitivities gave us the real time view of the consumer response, allowing us to time align to actions over time.
We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what already have in place.
Rich Seifrid
Manager, Advanced Analytics,
Conagra
Circana worked with us throughout the process to make sure that they had the problem definition correct, went back and forth with that to make sure that everything was lined up, and then once we did get the results, they were gracious to set up a full walkthrough with me and then also did it with my team later so that we were able to answer any questions.
Scott Dunkley
Merchandising Center of Excellence
Hershey
As we launched Gulp Media Network, it was a natural fit to lean on the expertise, deep knowledge, and capabilities of our business that Circana brings to build audiences and analyze the efficacy of media campaigns for Gulp Media Network.
Ben Tienor
Director, Gulp Media Network,
7-Eleven
The Circana team is part of our team. We work arm in arm to help bring more value to our advertisers. They’ve been with us every step of the way, and our Media and Sales Performance Dashboard is just one example of how we bring that to life.
Soyeong Park
Head of Measurement Insights & Data Strategy
Sam’s Club MAP (Member Access Platform)
Through a combination of Circana’s retail point-of-sale and Checkout data assets, we can better understand consumer shopping behaviors and key market trends. We will continue to leverage Circana’s data to help validate our strategies, as we bring new and exciting products and experiences to athletes across the country.
Sara Bondi
Vice President Strategy
Dick’s Sporting Goods
Don’t just keep up. Set the Pace
Liquid Data Go can help propel you forward, unlock growth, and be the envy of the competition.
Get inspired by Circana’s 2023 New Product Pacesetters report. Discover what motivates the key movers in your category and explore the most significant consumer behaviors driving innovation and growth, including our look at how the SMB sector is central to both new product innovation and dollar sales.
What does it take to become a New Product Pacesetter? How can you get there – and stay there?
Want to know more?
FAQs
Not at all. All of the screens, user experiences and workflows have been designed with a non-data expert in mind. Liquid Data Go has a very simple, uncluttered user experience. No coding or dedicated data resource will ever be needed. This was one of our guiding principles from the start.
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
As you don’t need to be a data expert to use Liquid Data Go, you should find it simple and intuitive to use. Whenever you need support however, we have a dedicated service team ready to support you. They are available on Live chat, email or telephone. If you need dedicated help for a significant project, such as retailer negotiation, we also have consulting packages available and would be delighted to help.
Yes it does, in two ways. Firstly, there are a range of additional and premium options that you can simply add to your Liquid Data Go account at any time. This includes additional categories or geographies, through to advanced pricing, media audiences, loyalty and more. But since it’s also from Circana, we can also help you move onto a whole new level when you’re ready. We already work with 7,000 of the leading brands and retailers across the World.
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.