The Most Complete View of the
Mass and Prestige Beauty Markets

Circana’s Complete Beauty delivers clear insights with the broadest point-of-sale (POS) coverage, e-commerce visibility, and best-in-class granularity and precision across mass and prestige beauty. It’s all available through our unparalleled Unify+ software.

Your Pathway to Success

Uncover Opportunities 

Uncover product and distribution opportunities across mass and prestige beauty in one place so you can make faster, more confident business decisions.  

Improve Margins and Sales

Improve margins with optimized pricing and promotion strategies to identify growth opportunities and increase sales. 

Win Market Share 

Capture more of consumers’ spending across mass and prestige beauty so you can win market share and grow your business.