IRI and NPD Merge
The combination creates a leading global technology, analytics and data provider offering clients a comprehensive, accurate view of consumer behavior and total retail purchasing and consumption trends.
IRI and NPD Complete Merger, Creating a Leading Global Technology, Analytics and Data Provider
What We Do
Powering Data-driven Growth
Pinpoint growth opportunities and benchmark performance with our industry-leading point-of-sale (POS), consumer, and distributor data.
Leveraging our unmatched data assets and industry expertise, we deliver actionable insights to help companies boost their bottom line.
Quantify demand for new and existing products while zeroing in on the right customer segments and opportunities to target.
Know the WHAT, WHO, and the WHY
Checkout is the gold standard consumer receipt panel for tracking and analyzing consumer behavior across general merchandise and food service.
Our suite of Pricing Analytics provides historical evaluations of pricing and promotional events along with forward looking simulation capabilities to help shape strategy.