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Now in Retail

Data-driven Insights for Forward-looking Businesses

Explore the latest data, news, and commentary on COVID-19’s impact on retail—now and in the future.

Get the Latest

Achieve Data-driven Growth

Our powerful combination of best-in-class POS and consumer data, prescriptive analytic solutions, and trusted industry expertise help companies make data-driven decisions to strategically grow their business.


Our Products

Best-in-class Data

Pinpoint growth opportunities and benchmark performance with our industry-leading point-of-sale (POS) and consumer data.

Prescriptive Analytics

Quantify demand for new and existing products while zeroing in on the right customer segments and opportunities to target.

Industry Expertise

Leveraging our unmatched data assets and industry expertise, we deliver actionable insights to help companies boost their bottom line.

HOW WE HELP

NPD’s CREST® data provides exactly the insights we need

“Our industry is a competitive, multi-faceted industry. NPD’s CREST® data provides exactly the insights we need to understand this increasingly complex marketplace. It has been an invaluable asset for a number of years. It is an unparalleled resource for understanding consumer behavior within our industry. NPD’s CREST informs our strategic planning and is one of our key sources for performance measurement.

Mitch Canada
Director of Market Intelligence, McDonald’s USA