Reframing the Holidays for Retail Success

Navigating erratic demand and conflicting consumer spending priorities

IRI and NPD Complete Merger, Creating a Leading Global Technology, Analytics and Data Provider

What We Do

Powering Data-driven Growth

Best-in-class Data

Pinpoint growth opportunities and benchmark performance with our industry-leading point-of-sale (POS), consumer, and distributor data.

Industry Expertise

Leveraging our unmatched data assets and industry expertise, we deliver actionable insights to help companies boost their bottom line.

Prescriptive Analytics

Quantify demand for new and existing products while zeroing in on the right customer segments and opportunities to target.

Featured Products

Know the WHAT, WHO, and the WHY

No other source tells you more about what Americans eat and drink… and how they think. Eating Patterns in America provides a 360-degree view of food and beverage consumption behavior, both in-home and away ― the foundation for understanding what has transpired and anticipating what’s ahead.


Our suite of Pricing Analytics provides historical evaluations of pricing and promotional events along with forward looking simulation capabilities to help shape strategy.

Who We Work With

More Than 2,000 of the World’s Leading Brands and Retailers

Featured Insights

Stay Up-to-date With NPD News and Insights, Covering 20 Industries