IRI and NPD Merge
The combination creates a leading global technology, analytics and data provider offering clients a comprehensive, accurate view of consumer behavior and total retail purchasing and consumption trends.
IRI and NPD Complete Merger, Creating a Leading Global Technology, Analytics and Data Provider
What We Do
Powering Data-driven Growth
Best-in-class Data
Pinpoint growth opportunities and benchmark performance with our industry-leading point-of-sale (POS), consumer, and distributor data.
Industry Expertise
Leveraging our unmatched data assets and industry expertise, we deliver actionable insights to help companies boost their bottom line.
Prescriptive Analytics
Quantify demand for new and existing products while zeroing in on the right customer segments and opportunities to target.
Featured Products
Know the WHAT, WHO, and the WHY
Checkout
Checkout is the gold standard consumer receipt panel for tracking and analyzing consumer behavior across general merchandise and food service.
Pricing Analytics
Our suite of Pricing Analytics provides historical evaluations of pricing and promotional events along with forward looking simulation capabilities to help shape strategy.
Who We Work With
More Than 2,000 of the World’s Leading Brands and Retailers
