NPD and IRI to Merge
We are thrilled to announce that NPD and IRI plan to merge! The combination will create a leading global technology, analytics and data provider offering clients an innovative view of total retail purchasing and consumption trends.
Now in Retail
As Spending on Experiences Returns, Retail Holds Its Own
Experiential spending is rising but the expected pullback on retail spending has not played out — yet
Insights
Insights across more than 20 industries, powered by NPD data and expertise
Achieve Data-driven Growth
Our powerful combination of best-in-class POS and consumer data, prescriptive analytic solutions, and trusted industry expertise help companies make data-driven decisions to strategically grow their business.
Our Products
Best-in-class Data
Pinpoint growth opportunities and benchmark performance with our industry-leading point-of-sale (POS) and consumer data.
Prescriptive Analytics
Quantify demand for new and existing products while zeroing in on the right customer segments and opportunities to target.
Industry Expertise
Leveraging our unmatched data assets and industry expertise, we deliver actionable insights to help companies boost their bottom line.
HOW WE HELP
NPD’s CREST® data provides exactly the insights we need
“Our industry is a competitive, multi-faceted industry. NPD’s CREST® data provides exactly the insights we need to understand this increasingly complex marketplace. It has been an invaluable asset for a number of years. It is an unparalleled resource for understanding consumer behavior within our industry. NPD’s CREST informs our strategic planning and is one of our key sources for performance measurement.“
Mitch Canada
Director of Market Intelligence, McDonald’s USA
