Traditional data tells one story — a dip or spike in sales or units. Hours can be spent diving into weeks and months of data without being able to identify true indictors of a game’s health and long-term success. Our Player Engagement Tracker delivers more insightful analysis into consumer habits with behavior metrics that track player retention, title cross-play, time spent, active users by title and platform, and more.
"Engagement is the single most important metric in the video game industry today."
Understanding the dynamics of player behavior can unlock the information and insights required for effective decision-making.
The NPD Group
Now you can see where players came from prior to a game’s release and the titles they migrated to when they stopped playing.
Take control of your strategy by evaluating activity down to daily active users, measuring engagement down to minutes played.
With retention metrics you can evaluate retention relative to launch against other titles or select a custom date to track player retention after an event.
Quantify campaign effectiveness with immediate data to see uplifts from events, new content, updates, and inclusion into subscription services, as well as traditional promotions like discounts.
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For more information, contact Cooper Waddell at 760-579-7120 or email firstname.lastname@example.org.