Contact Information

Toronto

The NPD Group
1500 Don Mills Road, Suite 502
North York, Ontario M3B 3K4
Canada

We offer market research and business solutions for the following industry sectors in Canada:

Beauty

Around the world, the prestige beauty industry has relied on The NPD Group’s comprehensive beauty market research and business solutions for insights into what is selling, where, why, and at what price. NPD research includes information for the U.S., Canada, France, Italy, Mexico, Spain, and U.K. beauty markets. NPD monitors global beauty industry trends – from the “big picture” down to the category, geographic region, and store levels. Companies use these insights to understand trends, identify opportunities, allocate resources, fine-tune marketing efforts, and evaluate performance.

Consumer Electronics

Retail Tracking – Canadian clients rely on this retail tracking solution to monitor the sales of consumer electronics products through Canadian retailers. This POS-sourced information helps clients understand how the markets are developing, how they are faring versus their competition, and how to refine their product offerings and marketing strategies.

Consumer Tracking – Our Canadian consumer tracking solution is a quarterly online survey of a broad consumer base, intended to complement our Retail Tracking Service. It provides unique insight regarding retailer shares/importance, regional breaks, and channel importance, as well as a deeper understanding of consumer behaviours and purchase triggers.

Commercial Technology

Distributor Track – Distributor Track® delivers comprehensive information on product sell-through in the Canadian IT distribution channel. Technology companies use this aggregated sales data to gain insights into business opportunities across various destination channels in this complex pipeline.

Fashion

Apparel – This consumer tracking service provides monthly consumer information and insights on Canadian men’s, women’s, and children’s apparel purchases. From outerwear to intimates, we help our clients understand the shifting channel landscape, as key retailers fight for position and the minds and wallets of the all-important key consumer demographic groups.

Footwear – This consumer tracking service provides trended insights into athletic and non-athletic footwear, boots, sandals, slippers, and safety/occupational shoes and boots. It provides the most detailed and precise view of Canada’s footwear industry, designed to help clients understand consumer desires and preferences, optimize decision-making, and increase sales.

Foodservice

CREST® – As the industry’s gold standard for market research information, Consumer Reports on Eating Share Trends (CREST) offers insight on consumer purchases of commercially prepared meals and snacks in Canada. It tracks purchases in the commercial restaurant industry, as well as ready-to-eat foods/beverages purchased from other retail establishments such as convenience and food stores.

SalesTrack – A marketing benchmarking service for participating chains in Canada, this service provides monthly reports on total system sales, branded units, and same-store sales trends, based on actual sales data.

ReCount – This census of commercial restaurant locations in Canada covers both chain and independent restaurant locations.

Home

Retail Tracking – Companies interested in the housewares, small domestic appliances (kitchen and personal electrics), and major domestic appliances industries monitor their performance in Canadian retailers with this POS-sourced retail tracking service. Using this information allows them to understand how the markets are developing, new opportunity areas, the changing competitive landscape, and how to refine their product offerings and marketing strategies.

Consumer Tracking – Our Canadian consumer tracking service is a semi-annual, online survey of a broad consumer base, intended to complement the Retail Tracking Service. It provides unique insight regarding retailer shares/importance, regional breaks, and channel importance, as well as a deeper understanding of consumer behaviours and purchase triggers.

Information Technology

Retail Tracking – Clients rely on this retail tracking to monitor the sales of consumer electronics and IT products through Canadian retailers. This POS-sourced information helps clients understand how the markets are developing, how they are faring versus their competition, and how to refine their product offerings and marketing strategies.

Consumer Tracking – Our Canadian consumer tracking is a quarterly online survey of a broad consumer base, intended to complement the Retail Tracking Service. It provides unique insight regarding retailer shares/importance, regional breaks, and channel importance, as well as a deeper understanding of consumer behaviours and purchase triggers.

Sports

We provide consumer tracking information for the Canadian sports/active apparel and athletic footwear marketplace. Leading global companies rely on us for a market view that includes details on who is buying what, and where, how, and why they are buying it.

Toys

Retail Tracking – It’s the most comprehensive source for competitive, item-level product detail and insight on toy sales trends. This industry resource can help you understand market dynamics, identify opportunities for growth, and partner more closely with retailers. Our POS footprint covers all the major toy retailers to ensure you are working with information that gives a complete view of the marketplace. The POS data is delivered monthly and weekly.

Consumer Tracking – Our Consumer Tracking provides in-depth detail straight from consumers, so you can analyze retailer share, measure category and channel performance, explore consumer demographics, and understand purchase dynamics. Learn where consumers shop, what they buy, and how much they pay – both in-store and online. The service delivers a comprehensive picture of consumer activity across all retail channels. Toy industry leaders use this robust information to uncover opportunities and create products, messaging, and promotions that appeal to their target consumers.

Video Games

Retail Tracking – We measure the retail sales of the video games and PC software games industry in Canada, to provide mission-critical information regarding sell-through rates by company, brand, genre, and platform. Top sellers are also called out as this dynamic gaming business continues to thrive with a constant flow of new introductions, versions, and spin-offs.

Consumer Tracking – Our Canadian consumer tracking service is a quarterly online survey of a broad consumer base, intended to complement our retail tracking. It provides unique insight regarding retailer shares/importance, regional breaks, and channel importance, as well as a deeper understanding of consumer behaviours and purchase triggers.