NPD Group - Market Research | Consumer Shopping Trends
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9 Ways Back-to-School Shopping Is Changing
With one month left to go before school’s return, back-to-school shopping is already well under way. See how the retail holiday has evolved, and what brands and retailers need to know to weather the storm.
The ACE Awards (Accessories Council Excellence) celebrate the designers, brands, influencers, and leaders who have helped to define the fashion accessories industry. NPD was honored for Business Leadership at the recent New York City awards dinner. Read More
Which consumer segments show the most promise for growth in the watches industry? How do smart watches compare to fitness trackers, and how does the online market impact sales? Find out in our latest infographic. Read More
Millennial Parents’ Eating Choices Are Influenced by a Blend of Lifestyle and Generational Attitudes
Millennials are growing up and having kids and while some of their generational attitudes remain intact, their lifestyle as parents often change the how, what, and why behind their consumption choices.
Year-To-Date Sales of Travel Books on the Rise in U.S., Reports NPD
According to global information provider The NPD Group, through the end of July 2017, print travel books have experienced 2 percent growth in unit sales, and an overall compound annual growth rate of 1 percent from 2014 to 2016 in the U.S. This is a notable turnaround after a steep 44 percent decline from 2010-2014, and proof that readers are returning to print guidebooks even in the digital age.
Case Study: How a Specialty Retailer Won the Back-To-School Season with Marketing and Assortment
Our retailer client had seen revenue drop for several consecutive back-to-school seasons, but was unclear what was causing the downturn. See how our Checkout TrackingSM team uncovered shocking insights that helped our client turns thing around.
I am a proud Millennial. I look fondly on memories of playing with my Skip It, being obsessed with gel pens, playing MASH with my friends to find out what my future would hold, and having what seemed like a million Tamagotchi’s that all inevitably died when parenthood exhausted me.
As a kid, I used to watch my dad shave his face. I especially loved it when he would clap his face with aftershave, look into the mirror and say, “Damn, I’m handsome,” signaling the completion of his manly ablutions. I once watched my husband shave his face, but his ritual lacked the panache that my dad’s did.
We recently welcomed Alexa into my family through Amazon’s latest virtual assistant option, the Echo Show. She claimed prime real-estate on the kitchen counter thanks to her new seven inch touchscreen and was a big hit during a recent gathering with friends.
The NPD Group can help you see what others cannot – the current realities and future possibilities for your industry, your customers, and your business. Through our unique data assets, industry expertise, and analytic solutions, we help you get the right products in the right places for the right people, giving you a winning advantage.
The world’s most successful brands trust us to measure performance, predict future performance, improve marketing and product development, and advise on business and consumer trends and market opportunities.
How do we do it? Only NPD combines consumer and retail data with industry expertise and business solutions to give you a winning advantage.
We cover more than 20 industries, with unique information assets, based on:
Actual point-of-sale (POS) data from retailers, distributors, and foodservice operators
More than 1,250 retailers, representing 300,000 stores worldwide, provide point-of-sale data to us.
Millions of receipts through all channels (including e-commerce)
More than 12 million consumer surveys annually
Unparalleled information, combined with best-in-class data modeling, and industry expertise enable us to go beyond reporting past performance, to also forecast where markets are headed. Our Analytic Solutions division helps our clients improve performance by identifying and targeting buyers, showing dollar value of their brands, and evaluating and guiding pricing and promotion decisions. And our team of industry advisors is available to provide direction to help you navigate the rapidly changing business landscape.