Debunking the Myths
of Generation Z

Generation Z is the most diverse generation to date and holds $44 billion in buying power. Poised to spend even more as they age, Gen Z is the future. Read on for a deep dive on how this generation shops.

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How a Mobile Brand Defended Itself Against Silent Threats with a New Measure

As a brand, it’s hard to stand out in the noisy mobile power space. See how a leading mobile power manufacturer tracked its competitors’ performance with more meaningful performance indicators than sales alone.
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