Men, Amazon Prime Members, and Young Adults Are Most Likely to Grocery Shop Online
Although online grocery shoppers can be found across all demographic groups, they are more likely to be younger men, ages 18-44, according to a recent report on online grocery shopping by The NPD Group, a leading global information company.
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The world's most successful brands turn to The NPD Group for unmatched information and insight that gives them a winning business advantage. With expertise in more than 20 industries, we combine consumer and retail point-of-sale data with analytic solutions to interpret today's market trends, while anticipating tomorrow's-so you can get the right products in the right places for the right people.
We track more than a trillion dollars in consumer spending a year in the Americas, and more overseas. How?
Our 1,200 retail partners, representing 165,000 stores worldwide, provide us with point-of-sale (POS) scanner information for thousands of SKUs.
We collect information from more than 50,000 consumers through NPD’s receipt-harvesting mobile phone app, and we scan more than 2 million active in-boxes for e-receipts through our technology partner, Slice Intelligence.
We conduct 12 million consumer interviews each year.
The result is an extraordinary collection of information that we combine with a half-century of industry expertise. That’s why The NPD Group information is seen as the data of record in more than 20 industry sectors; and it’s why clients, media, the financial community, and others see us as the authority on market size and trends in our industries.
With that must-have data at the core, our analytic solutions and advisory services help you better understand your markets and customers; develop, price, and market an appropriate product mix; uncover opportunities, manage categories, detect competitive threats, and grow your business.