NPD Group - Market Research | Consumer Shopping Trends
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Back to Basics
Things cycle back into style eventually. From fashion and footwear, to food, technology, toys, office supplies, beauty, and books, see what nostalgic trends and products are back with a vengeance (for now at least).
We Help You Measure, Predict, and Improve Your Business—Advising Along the Way
By combining our retail and consumer data with industry expertise and business solutions, NPD partners with you to measure, predict, and improve your business, advising you on strategy to give you a winning advantage. Read More
What are U.S. consumers buying for the 2017 school year online and in-stores across apparel, office supplies, footwear, sports, home, and technology? See how tax-free shopping and Prime Day impact spending. Read More
There has always been a clear preference for 1 carat, round shape diamonds—but this is changing. Find out what diamond shape is trending and how much retailers pay per carat in this infographic. Read More
The NPD Group Names Tia Frapolli as President of U.S. Office Supplies Practice
Global information company, The NPD Group, has named Tia Frapolli president for the firm’s Office Supplies business. Tia will report to Perry James, who continues to lead the firm’s U.S. Hardlines Sector, including Automotive, Home, and Office Supplies.
Case Study: How a Restaurant Chain Recognized the Powerful Lift of Limited-Time Offers
An 800+ unit fast casual restaurant chain asked us to measure the performance impact of its limited time offer for fried green tomatoes. Did this LTO bring in new buyers, sales, or drive frequency? Find out in this case study.
There has certainly been a lot of bad news for the U.S. sports industry recently. We cited the dramatic slowdown in the sneaker purchases by Hispanics, as well as a pessimistic prediction for back-to-school.
It’s hard to think about the topic of back-to-school when my kids just wrapped up school only two weeks ago here in New York. But, alas, we at NPD have already started to talk about it as retailers are preparing for the next big shopping season for many industries, from apparel to school supplies.
With Amazon’s now annual summer buying event upon us, we’re looking back at the past two years to evaluate the impact of Prime Day to tech vendors, to Amazon’s tech business, to Amazon’s Kindle/Echo businesses and to online consumer tech as a whole.
The NPD Group can help you see what others cannot – the current realities and future possibilities for your industry, your customers, and your business. Through our unique data assets, industry expertise, and analytic solutions, we help you get the right products in the right places for the right people, giving you a winning advantage.
The world’s most successful brands trust us to measure performance, predict future performance, improve marketing and product development, and advise on business and consumer trends and market opportunities.
How do we do it? Only NPD combines consumer and retail data with industry expertise and business solutions to give you a winning advantage.
We cover more than 20 industries, with unique information assets, based on:
Actual point-of-sale (POS) data from retailers, distributors, and foodservice operators
More than 1,250 retailers, representing 300,000 stores worldwide, provide point-of-sale data to us.
Millions of receipts through all channels (including e-commerce)
More than 12 million consumer surveys annually
Unparalleled information, combined with best-in-class data modeling, and industry expertise enable us to go beyond reporting past performance, to also forecast where markets are headed. Our Analytic Solutions division helps our clients improve performance by identifying and targeting buyers, showing dollar value of their brands, and evaluating and guiding pricing and promotion decisions. And our team of industry advisors is available to provide direction to help you navigate the rapidly changing business landscape.