The NPD Group
Level 2 Suite 204
37 Bligh St.
Sydney, NSW 2000
We offer market research services for the following industry sectors in Australia:
CREST – As the industry’s gold standard for market research information, Consumer Reports on Eating Share Trends (CREST®) offers insight on consumer purchases of commercially-prepared meals. It tracks purchases in the restaurant industry, as well as ready-to-eat foods/beverages purchased from other retail establishments, such as convenience and food stores.
OzToys – OzToys® delivers the only point-of-sale (POS) and online consumer panel survey data on toys and POS data on video games in Australia, giving clients the ability to better understand and sell to this complex market. Methodologies and definitions are consistent throughout Australia. OzToys reports on value and unit sales and market share, pricing and distribution measures, consumer demographics, purchase drivers, and more.
Retail Tracking Service for Video Games – We deliver comprehensive point-of-sale (POS) data on video games for both Australia and New Zealand, providing our clients with the know-how to understand and monitor trends in these markets. Our research, which includes sales data, insight on video games trends, and industry analysis, is used by leading companies to uncover emerging needs and consumer behaviours and explore video game trends. Media and entertainment companies, studios, manufacturers, publishers, financial analysts, networks, online communities, and retailers depend on our information as input for their critical business decisions.