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Shanghai

NPD Information Consulting (Shanghai) Co.,Ltd.
Room 301, Sheng Gao International Building
No. 137 Xian Xia Road
Shanghai 200051, P.R.China
Tel + 86-21-6275 3222
Fax + 86-21-3209 7567

We offer the following service for clients doing business in China:


Foodservice

As the industry's gold standard for market research information, Consumer Reports on Eating Share Trends(CREST) offers insight on consumer purchases of commercially prepared meals and snacks in France, Germany, Japan, Spain, the U.K., the U.S., Canada, and China. It tracks purchases in the commercial restaurant industry, as well as ready-to-eat foods/beverages purchased from other retail establishments such as convenience and food stores.


Sports & Leisure Trends

The sports and leisure marketplace is reaching new prominence in today’s society. In China, not only is an active lifestyle being touted as a way to improve one’s health and mental state, but sports have also become an outlet for personal accomplishments, social engagement, and fashion statements.

The NPD Group’s data delivery tools equip you to dig into your products’ performance at the category, brand, and item levels. With more than 300 thousand purchase records claimed by 72 thousand Chinese consumers each year, you can take a step back to understand the macro view of sales trends by looking across relevant categories (apparel and footwear), for a complete industry view covering all channels from offline retailers to online stores.

A team of dedicated sports industry analysts will help you put the data in context. They mine our consumer to answer your business questions:

  • What is the Sports & Leisure market size and trends?
  • Who are the key competitors and how/what are they performing?
  • Who are the key retailers and where are they strong/weak?
  • What are the threats to mitigate and opportunities to pursue?
  • What are the pricing trends/strategies by brand/retailer/category?
  • What is the market share performance by brand, retailer and category?
  • Insight on key categories (e.g., Active wear, Jeans, Yoga Pants etc.)
  • How do all of the above evolve over time?

To help our partners like Nike, adidas, Converse, New Balance win in this growing market, The NPD Group provides the broadest and deepest global view of the sports and recreation marketplace available today. With NPD you get the most complete, accurate, and comprehensive information about your products’ sales and your consumers to help you track trends, identify business opportunities, and grow sales.


Apparel

The NPD Group is the industry authority for fashion market research and solutions for the apparel markets.  Leading brands rely on us for comprehensive information and analysis about consumer spending and shopping behavior plus customized solutions that drive better business decisions.

How do we do it?  We field 72 thousand consumer surveys in China each year -- to tell our clients what, where, and why consumers are buying. We bring those robust data assets along with our industry expertise and combine it with your data or third party data to address your business issues as follows:

  • What is the Apparel market size and trends?
  • Who are the key competitors and how/what are they performing?
  • Who are the key retailers and where are they strong/weak?
  • What are the threats to mitigate and opportunities to pursue?
  • What are the pricing trends/strategies by brand/retailer/category?
  • What is the market share performance by brand, retailer and category?
  • Insight on key categories (e.g., T-shirts, Jeans, Dresses etc.)
  • How do all of the above evolve over time?

(More interested in athletic T-shirts?  For research and solutions in the athletic apparel market, visit our Sports & Leisure Trends practice.)


Footwear

The NPD Group is the industry authority for the footwear market. Leading brands, specialty retailers, Wall Street analysts, and the media rely on our data of record and unique perspective.

Our comprehensive information collected from 72,000 Chinese consumers each year, analysis about consumer spending and shopping behavior, analytics and modeling capabilities and other solutions are made to drive better business decisions.

From uncovering competitive threats to boosting market share, The NPD Group knows the “steps” you need to take to succeed in fashion footwear by soling the following business issues:

  • What is the Footwear market size and trends?
  • Who are the key competitors and how/what are they performing?
  • Who are the key retailers and where are they strong/weak?
  • What are the threats to mitigate and opportunities to pursue?
  • What are the pricing trends/strategies by brand/retailer/category?
  • What is the market share performance by brand, retailer and category?
  • Insight on key categories (e.g., Ballerina shoes, Jelly shoes, Pumps etc.)
  • How do all of the above evolve over time?

(More interested in sneakers and fishing boots?  For research and solutions in the athletic footwear market, visit our Sports & Leisure Trends practice.)

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NPD Partners:

  • CivicScience