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The NPD Group Korea, Ltd
2nd Floor (Jeil Pharmaceuticals’ Building)
343, Sapyeong-daero, Seocho-gu,
Seoul, 137-810, Korea


The NPD Group is the only source for consumer panel data on the sports industry in South Korea, providing the insights and solutions sports companies need to make fact-based decisions. NPD’s Sports practice in South Korea offers a complete view of the South Korean market, covering athletic footwear and sports apparel purchases. Insights include consumers' acquisition habits and purchase experiences, consumer profiles, buyer demographics, and more.


CREST – As the industry's gold standard for market research information, Consumer Reports on Eating Share Trends (CREST®) offers insight on consumer purchases of commercially prepared meals. It tracks purchases in the restaurant industry, as well as ready-to-eat foods/beverages purchased from other retail establishments, such as convenience and food stores.

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